Most companies have shoestring budgets for marketing and promotion. The entire set up cost, capital expenditure, and operational expenses take out a massive chunk of your promotions fund. Most business owners must do a little business development, marketing, and promotion to advertise their businesses, products, and services. Advertising budgets can run into a lot of money and without financial backing, getting PR media content and advertisements could be out of the question.
At such times, it is necessary to find ways to promote your business and get your name in front of potential customers and clients. Promotions of companies are significant for growth and sustenance over the long term. Ideally, owners and employees should spend an hour a day on business promotional activities to get the word out.
Let us look at some ways that you can promote your business.
Start your Website
If you don’t already have a site, get one made. Most web designers are willing to make customised websites according to your business requirements. These customisations must be according to your font, colour, logo, brand, and content specification. Keep the complete control over the content, images, information, tone, and vibe of the web pages and only allow the designers to make and upload the content. If you are unsure about the content, hire a content writer to write, edit, and work with you to create excellent and high-quality content for your website.
Many startups find it difficult to hire web designers and prefer writing the content on their own. If this is the case, then there are many online resources available like GoDaddy, Wix, and Squarespace that host and provide templates for you to populate. These templates can be customised according to your business requirement and fitted with content, images, videos, and links. It may be worth out sourcing a digital marketing agency to manage this task, say Orb Online, as they specialise in such areas.
Next on the agenda is to set up a social media presence. Most people rely on social media and online resources to find information about companies, business, products, and services. Set up Twitter, Facebook, LinkedIn, Pinterest, and Google Plus pages for your business and start populating them with content, images, and relevant and useful public information. If any conversations or groups are catering to your product or service, join them and start a discussion about your products or services.
Business cards might seem a little traditional, but they still work the best. Business card help spread information and contact details about your business and the work you do. If you are part of a startup and wish to promote your business, call your friends, business circle, and family members and meet with them to explain your business. At such times, hand them a business card and a few to pass on to their connections as well. Using thin sheets of plastic, like 1mm acrylic, or a high GSM paper are ideal materials for business cards.
Brand recall and contact recall is highest when there is a business card attached to the business, brand, or logo. This recall is especially useful when asking for recommendations. The business card can quickly be passed on to generate newer inquiries for your business.
Set up a Blog
Starting a blog under the name of your business will help spread the word about your services and products. Blogs should be useful, well researched and not stuffed with keywords. Most blogs are informative pieces of short articles that help readers with relevant information. Blogs are quick ways to increase brand name through organic search results. Blogs also assist in positioning your webpage and business as an authority site or figure. Authority sites get a lot of returning visitors and inquiries for products and services.
These blogs, mostly, help in brand positioning, backlinking to your website, and setting up your business in a global market. Go ahead and boost all these blogs, images, and other posts through your social media pages, and on your website to gather maximum traffic.
Advertisements and Videos
Medium-sized companies can afford to make ads for TV and online media, but smaller sized companies might find it difficult to do so. In such cases, it is best to create short animated explainer videos regarding your products, services, and any other activities your business takes part in. If your product or service relies on demonstration to the public, you make short demo videos and post them for free on YouTube with links and embedded videos on your website and social media pages. Any charitable work, volunteer work from the company, conferences that the company is a part of should be publicized through ads and video campaigns across social media and local business sites.